It is in recent weeks that a fixed appointment has returned to TV on Sunday evenings: millions of viewers follow ”Le Indagini di Lolita Lobosco ” on Rai Uno, literally going crazy for the looks of the deputy commissioner born from the pen of the writer Gabriella Genisi.
It is she who first wore the necklace with the coral mouth and who then made it the emblem of the protagonist of her novels. Lolita Lobosco is played on TV by the actress Luisa Ranieri, who unfailingly flaunts the jewel, to the point of having transformed it into a real object of desire for millions of Italians.
It's not wrong talk about Lolita-mania: the requests for the coral mouth necklace are growing and the online searches for the ”Lolita mouth” are increasing exponentially. But, what does this much desired jewel represent? The red mouth is a symbol of recognition, an emblem of femininity, an amulet to wear every day and on any occasion.
Why give the coral mouth necklace as a gift? Because it's a promise. It is a suspended kiss, a symbol of female alliance and an invitation to women, or rather an invitation from every woman to herself. The kiss, earthly and sacred gesture at the same time, universal symbol of sweetness, tenderness, protection, affection. An emblem to give and to give oneself, to love and to be loved.
Courage, strength, determination, kindness: all the characteristics that make the character of Lolita Lobosco so loved by the public, and that make every woman unique and precious. Precious like the mouth in red Mediterranean coral that we make in our laboratories in Torre del Greco and that we use to embellish the necklaces that are now going crazy in jewelers throughout Italy.
The Lolita mouth necklace is much more than a simple lucky charm, a pleasant amulet, it is a sign full of meaning, a memorandum of the sacredness of femininity and of how pleasant, complex and courageous it is to be and feel like a woman… an independent and free to always be herself.
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